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The Problem

It's far easier for large food purchasers in Nashville to buy produce from 2,000 miles away than it is to buy produce that was grown next door. For example, a school might need to call 20 local farms to find lettuce for its salad bar, while it could order a hundred pounds of lettuce from a distributor like Sysco with one mouse click. And even if they did find the lettuce locally, how would they get it? Most small farms lack the funds needed for refrigerated trucks, efficient cold storage, and other services like washing and packaging that most larger buyers demand.

As a result, local farms are largely excluded from the mainstream food system: grocery stores, school and hospital cafeterias, restaurants, and caterers. Yes, farmers markets and CSAs have allowed some farms to thrive despite being locked out of the food supply chain--but if local food is ever going to make up a sizable amount of our food consumption, we need to think bigger.

Why It Matters

Despite the huge amount of interest in local food, Nashville's farmers are struggling: only 0.36% of Davidson County farmland is still used to farm fruits or vegetables. As a result, we end up importing our food from an average of 2,000 miles away: only about 30 cents of each food dollar stays in the local economy. Based on studies performed by other foodsheds like Cuyahoga County in Ohio, if Davidson County were to grow even 1/3 of its food locally, it would create about 4,000 farming, processing, and food distribution jobs—enough to eliminate unemployment in Davidson County.

And it's not just about economics. That food coming from far away? Well, it sucks. Industrial agribusiness cultivates the same few high-yield crops bred for fast maturation and thick skins—and as a result, we lost 75% of genetic diversity in crops in the last century. Industrial food is also more vulnerable to contamination, since produce from hundreds of farms can be intermingled in one facility. Of course, there's also the huge energy cost of shipping food long distances and keeping it refrigerated for long periods of time, as well as the higher carbon footprint associated with the farming practices used on giant commercial farms.

Meanwhile, small local farms protect biodiversity and grow varieties optimized for taste and nutrition, not dollars and durability. They preserve open space, contain development, improve soil quality, sequester carbon, and can help revitalize blighted urban areas. They connect us to nature and our agricultural heritage, reminding us of our responsibilities to the land and to the earth.

So, given these advantages, why have we created a modern food supply chain that is hyper efficient at bringing in food from thousands of miles away, but utterly incapable of sourcing food locally? And what can we do to reverse this situation?

Our Solution

By aggregating and distributing produce on behalf of all of Nashville’s growers, whether they’re a backyard garden or a 50 acre farm, we enable local food to reach the economies of scale needed to compete with conventional produce distributors.

We confirm local produce needs and price points of wholesale buyers, and use that information to help farms plan their production for the season. Our farms get 87% of our revenue—a far cry from the 60-70% of other distributors, but a percentage we believe is essential if we are to bridge the income needs of small organic farmers with the budgets of larger institutions. Once the planning is done, we put the products on our online ordering system twice a week, and buyers place orders. Farms deliver the produce to us, and we sort, aggregate, and pack it into orders and bring it to the buyer.

We currently work with 15 farms and market gardens located within 100 miles of downtown.

Team

Sarah Johnson

Executive Director

Sarah Johnson is the founder and director of Nashville Grown. Prior to launching Nashville Grown, she worked at Ashoka, an organization that finds and supports social entrepreneurs who are changing the world and creates opportunities for them to collaborate to make those changes even faster, and on a larger scale. She's previously worked at the Farmers Market Coalition, interned at the International Food Policy Research Institute, and received a BA in international relations and ethics at Stanford.

Alan Powell

Operations Director

Alan Powell is Nashville Grown's local food system guru, managing the often headache-inducing logistics of getting produce from farm to buyer. For the past 6 years, he has distributed food for Tennessee's oldest organic farm, Long Hungry Creek Farm (farmed by Jeff Poppen, the Barefoot Farmer). In addition to running a CSA pickup for 175 Nashvillians, he sells produce from Jeff's and other local farms to local restaurants and markets, writes a weekly newsletter, and keeps the books.

Laura Wilson

Advisor

Laura Wilson is chef and director of the Grow Local Kitchen, a community kitchen space in the Market House of the Nashville Farmers' Market dedicated to promoting locally grown and sourced foods. Laura coordinates hands-on classes and demonstrations using the bounty of ingredients available in the Nashville Farmers' Market and the region. The Kitchen also serves as a business incubator for up and coming food entrepreneurs, a classroom for continuing culinary education and promotional space for Nashville Farmers’ Market vendors.

Will Greene

Advisor and Co-Founder

Will Greene is Nashville Grown's financial and strategic advisor. Currently a student at Berkeley's Hass School of Business, he previously worked on the Department of Energy's Energy Efficiency and Renewable Energy Commercialization Team, as well as at Arbor Advisors, a Silicon Valley-based financial advisory.

Take Action

Competing with industrial agribusiness ain't easy. Join us in building a robust & efficient local food system that will make Sysco cry.

  • Find or offer land to grow on. Check out our Landshare Map.
  • Start an urban farm. Walk through our guide to turning a backyard or community garden into an official urban farm.
  • Sell produce. Nashville Grown will buy produce from any farm or garden located within 100 miles of downtown Nashville. Here's how it works.
  • Buy local produce. Interested in buying wholesale local produce? Just shoot an email to sarah@nashvillegrown.org and we'll get you set up.
  • Join our team. We're looking for entrepreneurial interns and volunteers for this summer.
  • Donate. We are currently fundraising $50,000 to get the warehouse and equipment we need to really serve all of Nashville's local farmers and food buyers, from hospitals to schools to grocery stores. We've only been up and running since mid-August, but demand is already through the roof! Please click here to check out our Rally campaign and help us grow.

Contact us

Keep in touch with us

Ring the number below and either Sarah or Alan will give you a call back!

Name: Nashville Grown
Phone: 615-900-0111